The concrete pricing table
| Tier | Typical price | What it includes |
|---|---|---|
| Basic | $29/mo | AI chat assistant grounded in your website + FAQ, lead capture, email notifications, basic analytics. |
| Growth | $49/mo | Everything in Basic, plus smarter AI for complex questions, CRM integrations (HubSpot, Follow Up Boss, Pipedrive), calendar booking, mailing list sync. |
| Premium | $79/mo | Everything in Growth, plus live-chat handoff to your phone and push notifications. |
These are Simple Business Bots prices. For context, the chat-assistant market splits into three pricing models rather than one price band, and SBB sits in the flat-rate one.
Note: SBB is currently in launch-pricing mode. These prices may rise once the launch phase ends. Existing subscribers stay at the rate they signed up at, as long as the subscription stays active.
The three pricing models in this market
For budgeting, it's more useful to understand how each vendor charges than to line up advertised monthly numbers. Vendors generally fall into one of three models:
- Flat-rate SMB tools (Simple Business Bots, Tidio's base plans). One monthly number covers the chat assistant, lead capture, and typical integrations. Predictable budgeting. SBB's $29 / $49 / $79 tiers are an example.
- Seat-plus-usage tools (Intercom, HubSpot's Breeze Customer Agent). You pay per teammate and/or per AI resolution on top of a base subscription. Totals rise with team size and conversation volume, and are hard to predict until you've run a few months.
- Quote-based enterprise tools (Drift historically — Salesloft is sunsetting Drift in 2026 with 1mind named as successor; similar quote-based enterprise vendors still operate). Contact-sales pricing, well above SMB self-serve tiers. Not really a sub-$100-budget option.
If you're shopping specific vendors, our sibling guide on the cheapest AI chatbot under $100 runs the side-by-side comparison. For budgeting, the flat-rate model is the one that fits a fixed monthly line item.
Where the money actually goes
For a budgeting exercise, it helps to understand what you're actually paying for as you move up a tier. The gap between $29 and $79 breaks into three practical levers:
- Integration count and depth. Basic plans usually include email and maybe one CRM. Growth tiers add three to five integrations. Enterprise tiers add everything.
- Live-chat handoff quality. Can you take over a conversation from your phone in one tap, or do you need a separate dashboard? The difference matters more than the feature list suggests.
- AI model quality and tone. Entry tiers often run a cheaper base model; the next tier up typically moves to a stronger one. That translates into better tone customization, more natural answers, and fewer rough edges. Not a dramatic difference on simple questions, but noticeable on nuanced ones.
If you aren't using any of those three levers, a higher tier is usually a waste of budget. If you're using all three, the higher tier usually pays for itself.
Year-one budget, by tier
For planning purposes, here's what each tier looks like across a full year, including typical one-time and recurring costs:
- Basic plan: $29 × 12 = $348/year. No setup fee. No per-conversation overage if you're a small business. A small amount of owner time for initial FAQ tuning.
- Growth plan: $49 × 12 = $588/year. Covers most small businesses that want CRM integration. Typically no add-ons required.
- Premium plan: $79 × 12 = $948/year. Covers the full setup with live-chat handoff. No per-seat charge if additional staff join later.
That's your ceiling for the year on a flat-rate plan, before any successful conversions. For most services businesses, a single converted lead comfortably covers a year of Premium.
Budget watch-outs that turn a $49 plan into a $100 plan
Budgets blow up when the advertised monthly price isn't the real monthly price. The common ways that happens:
- Per-seat and per-resolution billing. Intercom charges per teammate (around $29-39/seat) plus a usage fee for every Fin AI resolution. HubSpot's Breeze Customer Agent sits on top of a Pro or Enterprise subscription and bills outcome-based on top of that. Add one more person or more traffic, the bill rises. Flat-rate plans avoid both.
- Conversation caps with overage fees. Entry tiers often cap monthly conversations at 100-500. Exceed the cap and you pay per-conversation overage, which adds up fast if traffic picks up.
- Onboarding and setup fees. Some enterprise-leaning vendors charge one-time setup fees of $500-2000. Budget for it up front, or steer toward small-business-focused vendors that don't charge it.
- Per-integration charges. Zapier add-ons and per-integration fees can turn a $49 plan into a $100 plan once you've wired up a CRM and an email tool.
When the tier that fits changes
Budgeting isn't a one-time exercise. The tier that fits often shifts after the first year:
- You start getting meaningful after-hours traffic. That's usually the point where live-chat handoff moves from nice-to-have to budget line.
- You add a CRM or email platform you want synced. That usually pushes you from Basic to Growth.
- Your team grows beyond just the owner. Anything per-seat turns into real money here. Flat-rate plans absorb this without a bump.
If you can predict any of these happening in the next year, it's usually worth skipping the cheapest tier now so you don't have to migrate configuration later.
How Simple Business Bots prices it
Flat monthly pricing, no per-seat charges, no conversation caps, no setup fees. Basic $29, Growth $49, Premium $79. Premium includes live-chat handoff to your phone with no separate add-on. Budget as a flat line item, no variable overage to plan around. All plans start with a 1-month free trial on card, cancel anytime.