Guides
Practical, answer-first guides on choosing, setting up, and running an AI chatbot for a small business. Honest about limits. No vendor fluff. Each guide is short enough to finish in one sitting.
What a chatbot actually does for a small business, what it costs, what it can't do, and the five checks before you buy.
Read the guide →The five questions that cut through any vendor demo and reveal what each system actually does. Grounded answers, lead capture, billing, policy logic, reporting.
Read the guide →How a well-built chatbot should handle uncertainty — and hand off cleanly when a visitor wants a real person.
Read the guide →Why the strongest setup is not one or the other. It's both, with a smooth handoff between them.
Read the guide →Content to gather, settings to decide, and what to test before going live. Most setups take under an hour.
Read the guide →Three methods, ranked. The no-plugin script-tag route is usually the cleanest for a small business site.
Read the guide →Exact click paths for both platforms, plus the plan-tier requirements that often trip people up.
Read the guide →What a chatbot does on a Squarespace site, plan compatibility, and the five-minute install path. Starts at $29/month.
Read the guide →What a chatbot does on a Wix site, plan and domain requirements, and the five-minute install. Starts at $29/month.
Read the guide →A chatbot that syncs your catalog daily from the Shopify Admin API, with on-demand refresh. Stock-aware answers, product cards in chat, and a five-minute theme install. Starts at $29/month.
Read the guide →The sources a chatbot pulls from, what grounding means, and how to keep its knowledge current.
Read the guide →Transparent pricing by tier, comparison to Tidio and Intercom, and the hidden costs to watch for.
Read the guide →What you get at each price band — and why $79 with live-chat handoff is usually the sweet spot.
Read the guide →Bring-your-own-key plugins look cheap on the sticker. The real cost is the API bill, the setup time, and the hours debugging behavior changes after a model update.
Read the guide →What after-hours lead capture actually looks like, and when to take over live from your phone.
Read the guide →How live-chat handoff from a phone actually works, iOS vs Android setup, and the iOS PWA gotcha.
Read the guide →Qualify website leads before they book a free audit, consultation, quote, or site visit. Capture every lead either way, share the calendar only with the right ones.
Read the guide →Which questions to ask to qualify leads, by business type. The three answer formats a chatbot can score, and how to phrase them so they help instead of interrogate.
Read the guide →The live demo on our homepage answers real questions, captures leads, and hands off to a real person. Same setup you'd run on your site.
Go to the demo